About the Barometer
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
If you are a hotelier and you want to participate, please send us your business email (i.e. one linked to a hotel url) to firstname.lastname@example.org. The records kept of survey responses do not contain any identifying information that can lead to the identification of the person that has responded or the hotel s/he represents.
Expectations for 2018
- The city hoteliers are very optimistic for 2018. For the market overall about a third of the hoteliers is expecting stabilising occupancy levels, another third increases of between 2 – 5%, while 2 out 10 hoteliers forecast a growth higher than 5%. The majority expects that room rates will improve with up to 5%, while a quarter of the city hoteliers believe that room rates of their sector will stabilise this year.
- The resort hoteliers are expecting an excellent season this year. Overall, about half of the resort sector is expecting growth rates of between 2 – 5% for both occupancy levels and room rates. The remaining group is divided between stabilising levels or significant growth for both indicators. None of the hoteliers is expecting significant drops.
How to read the meters
The full study
Please download the full results of the study: