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Destination Development

 

Market research and strategic analysis, e-Marketing of Destinations, setting up efficient DMOs / CVBs, Public Private Partnerships (PPPs), Quality issues in destination development etc. are some of the issues for successfully developing and managing a destination. Our experience in these matters and international network of experts allows us to tackle even the most complicated projects.

For Athens and Thessaloniki GBR Consulting is conducting on an annual basis Visitor Satisfaction Surveys among hotel guests.

Furthermore, we organised an International Workshop on Destination Management, as part of the parallel events of Philoxenia 2006, the International Travel and Tourism exhibition based in Thessaloniki, Greece. For more information on this event, please click here.

Experience

  • Plan for the Development of MICE tourism in Greece and proposed funding measures within the framework of the Community Support Framework for Greece, 2007-2013
  • Vision for Tourism Development of Himara, Albania
  • Market Study across 11 countries in relation to the development of a Second Homes Market in Greece
  • Evaluatiοn of the following markets: a) Hotels, b) Managed Attractions, c) Golf, d) Marinas, e) Sports, f) Medical, g) Education, and provision of Master Planning advice for the Redevelopment plan of a major coastal side in Athens – Greece
  • Market Research for the development of an online destination marketing portal for Greek tourism
  • Market Research and Prefeasiblity Study for a multiple tourism and real estate resort in a lakeside area in N. Greece, coupled with an exclusive ski centre
  • Study for the creation of an eco-hotel category for Greek hotels
  • Study for the creation of a boutique hotel category for small Greek hotels
  • Client satisfaction survey of guests in Athens hotels
  • Selection and Coordination of Panel of Speakers at international workshop on Destination Management
  • Market research on tourist buses in Greece
  • Study to quantify benefits that will arise to the economy of Athens from the development of its tourism
  • Study for the preparation of an incentive structure for the upgrading / withdrawal of low category holiday accommodation on behalf of the Cyprus National Tourism Organisation
  • Greek National Tourism Organisation (EOT) foreign offices business plan
  • Conceptualisation and financial study for upgrading the Greek beaches on behalf of the Hellenic Tourist Properties
  • Preparation of the first National Marketing Plan for Greece on behalf of the Greek Tourism Organisation
  • Preparation of a Star based National Hotel Classification System for Greece
  • Strategic market research and preliminary demand forecast for the development of alternative forms of tourism (health tourism, golf resort, ski resort etc.) in the Greek prefecture of Pella
  • Strategic action plan and guidelines for the qualitative improvement of the Greek tourist product in collaboration with the Association of Greek Tourist Enterprises (SETE), on behalf of the Greek Ministry of National Economy
  • Master Plan for the development of tourist activity in Mount Troodos, Cyprus
  • Master plan for the development of tourism in Fleves island, Greece

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