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Philoxenia Destination Marketing Workshop

The International Workshop on Destination Management took place as part of the parallel events of Philoxenia 2006, the International Travel and Tourism exhibition based in Thessaloniki, Greece.

Presentations were given by leading international academics and expert international practitioners from Europe and the USA, including UNWTO experts and advisers to a number of governments and National Tourism Organisations.

Program


9.00 - 9.30 Registration

9.30 - 10.00 Opening / welcome

10.00 - 11.00 Market Research and strategic analysis
  Mr. T. Cromwell, President, EastWest Communications, Washington DC, USA and Mrs. Nancy Telliho, Publisher, Arthur Frommer's Budget Travel, Newsweek Inc., USA

11.00 - 12.00 e-Marketing of Destinations
  Dr. D. Buchalis, University of Surrey, Surrey, United Kingdom

12.00 - 12.30 Break

12.30 - 13.30 Quality Issues in developing destinations
  Mr. C. de Bruyn, MHI Turismo, UNWTO expert, Barcelona, Spain

13.30 - 14.30 Public Private Partnerships
  Mr.G. Micallef, Insite Consultants, Malta

14.30 - 15.30 Buffet lunch

15.30 - 16.30 Setting up efficient DMOs / CVBs
Dr. D. Koutoulas, Tourism Marketing Consultant & Teacher at the Greek Open University, Athens, Greece

16.30 - 17.30 Case study
  Dr. A. Ikkos, Director, GBR Consulting Business Consultants, Athens, Greece

17.30 - 18.00 Closing - Conclusions

  Conference chairman: Dr. Aris Ikkos
  Director, GBR Consulting Business Consultants, Athens, Greece
   

The presentations of the congress can be dowloaded here: Presentations (zip file, 2.3MB)

Coordination - Organisation: GBR Consulting

The Workshop Chair will be taken by Dr. Aris Ikkos, General Manager of GBR Consulting, and the only Greek member of the prestigious International Society of Hospitality Consultants (ISHC).

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