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GBR Tourism Consulting


GBR Consulting is the leading hospitality and tourism consultancy in Greece. It has built up extensive know-how and experience in the tourism sector since the 1990s.

Our services include strategic planning, (re)positioning and feasibility studies, business and marketing plans, valuations and financial planning, operator search, tender preparations etc.

We have offered these services to Hotels, Resorts, Spas and Thalasso Centres, Marinas, Casinos & Gaming, Conference & Exhibition Centers, Arenas, Theme Parks, Golf Courses etc. We have also developed concepts, such as boutique and eco hotels (for which we have developed relevant Standards), accessible hotels, conference hotels, ultra luxury hotels, destination spas etc.

Our clientele includes owners & operators, banks & investment funds, construction companies & developers, local & international tourism associations, NTOs and other public organizations.

GBR Consulting is affiliated to Atria, which is part of the CBRE affiliate network, providing together a seamless service for Tourism Properties Transactions.

GBR Consulting possesses a database with financial data for over 1,000 hotel establishments in Greece and has a datashare agreement with STR Global, the word's largest databank of hotel operational data.

Through our Joint Venture with Dream Resorts & Hotels, we also offer turnkey solutions for the turnkey development of multiple Resorts.

Stefan Merkenhof, Managing Consultant of GBR Consulting, is a member of the Investment Committee of the Global Hotel Network.

Our quarterly newsletter has become a reference point internationally for the Greek hospitality industry, while we often contribute to the development of the industry with articles and presentations at conferences.

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