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Marketing Consulting Greece - Cyprus

Marketing Consulting Issues & Themes:

Issues:

  • How do we beat the competition?
  • How do we reach our clients?
  • How to convert ideas into strategy, and strategy into action?
  • Who needs our mission?
  • How can we use the internet in our Marketing Plan?

Themes:

  • Marketing Strategies and implementation
  • SWOT analysis
  • Positioning
  • Market segmentation
  • Product Market Combinations (PMCs)
  • Distribution channels
  • Internet Strategies - web marketing
  • Market Research

Marketing is all of the activities which ensures that our products and services are available to consumers at a place that is convenient to them for a price they are willing to pay. Therefore, a product's characteristics, its distribution and price are all tailored for a particular group of people and marketing communication keeps them informed.

In order to convert ideas into strategies, and strategies into action, we often recommend a marketing plan as a total solution. This would include at first instance extensive research and analysis:

  • Business Review
 

- Products features and benefits
- Life cycle stage of the product
- Seasonality of the product
- Product's pricing, distribution and promotion history
- etc.

  • Market Review
 

- Size and general characteristics of the market
- Defining Market Segments
- Primary competitors (and what are their strengths and weaknesses)
- Target audience and what are their needs, desires, buying patterns, preferred distribution methods, their opinion of your competitors' products etc.
- Seasonality of the market
- Market potential: growth, shrinkage or flattening
- etc.

  • PEST (Political, Economic, Social and Technological factors) which could all have an effect on the future of a company
  • SWOT (Strengths, Weaknesses, Opportunities and Threats)

With the above information one can then

  • Define the goals and objectives
  • Determine Marketing Strategies:
 

- Positioning
- Product
- Pricing
- Distribution
- Communications / promotions

Experience

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