Hotel Benchmark Surveys

Measuring success, elevating performance

Hotel benchmarking is a vital tool for hotel owners and operators, enabling them to evaluate their hotel’s performance against the overall market, specific market classes, and competitive sets while tracking market trends.

trusted partner for

22 years

to the hotel industry

covering

40,000

rooms

collecting

€ 0.0 bn

in net revenue*

and

8 million

room nights

Since 2003, GBR Consulting has been a trusted provider of reliable hotel benchmarking services, maintaining strict data confidentiality. We collect and analyze monthly performance data from hotels across Greece, offering insights into market trends and individual hotel performance.

Current Room Night Development (2023–2025, YTD May)

Source: GBR Consulting on behalf of the Hellenic Hotel Confederation

Our benchmarking services include:

  • City hotels

    Monthly data collection:

    • Rooms available
    • Rooms occupied
    • Net room revenue

    We report the following aggregated key performance indicators: Occupancy, ADR (Average Daily Rate) and RevPAR (Revenue per Available Room).

  • Resort hotels (located all over Greece, covering the main tourist area such as Crete, Rhodes, Kos, Corfu, Halkidiki, Peloponnese and other areas)

    Monthly data collection:

    • Rooms available
    • Rooms occupied
    • Total net revenue
    • Total net revenue from arrangements

    Reported metrics include Occupancy, Total Revenue & Revenue from Arrangements per occupied and per available room. Annual metrics include season length in days and Total Annual Revenue per Room (TRevPAR)

Our market reports are distributed to participating hotels only under auspices of:

Hellenic Hotel Confederation Attica Athens Hotel Association Thessaloniki Hotel Assocation Municipality of Nafplio Hoteliers Association Region of Kastoria

Why Join

  • Access up-to-date market performance data
  • Benchmark your hotel against its class
  • Guaranteed data confidentiality:
    • 22 years of secure operations without data breaches
    • Only GBR staff has access to individual hotel data
    • Individual hotel data is never
  • Dedicated support
  • No participation fees for participating hotels

What we require

Submission of simple data points:

  • City hotels
    • Rooms available
    • Rooms sold
    • Room revenue
  • Resort hotels
    • Rooms available
    • Rooms sold
    • Total Revenue
    • Total Arrangement Revenue

Optional competitive sets

Hotels can benchmark performance against direct competitors by creating customized competitive sets based on location, size, category, market segment and pricing. Competitive set reports are delivered monthly in Excel or PDF formats under strict confidentiality rules.

Please download a sample here:

City hotel
Resort hotel

Contact us for more information!