Trusted. Committed.

For tourism and beyond

GBR is a boutique consulting firm, active since 1998, specialized in tourism and related sectors. With deep expertise and an agile approach, we provide clear strategies built on thorough research, fresh perspectives, and solid data. We genuinely care — about our clients, their projects, and the quality and integrity of our work.

We help investors, businesses, public institutions, and industry associations make confident decisions and achieve sustainable results. Our services include:

Strategy: Developing strategic options through a collaborative, insight-led process

Financial planning & analysis: Analysing the financial dimension as the foundation for decision-making and the ultimate measure of success

Organisational optimisation: Designing well-structured and streamlined organisations to achieve strategic and long-term goals

Market entry assistance: Supporting companies in exploring and entering the Greek market with confidence

Market Intelligence: Delivering in-depth business and market reviews, hotel performance benchmarking, and visitor satisfaction surveys

We have executed more than 400 assignments: strategy projects, commercial reviews, highest best use studies, feasibility analysis, business plans, financial analysis, benchmark analysis, operator searches, guest satisfaction surveys, market entry advisory, streamling internal organisations, market research projects and specialist advisory services.

Since 2005, GBR Consulting has been the trusted supplier of hotel performance data in Greece. We collect, analyse, and report monthly performance data on behalf of the Hellenic Hotelier Federation and leading regional hotel associations — covering millions of room nights.

We also provide visitor satisfaction surveys and maintain unique databases on hotel properties, chains, transactions, CAPEX benchmarks, and development pipelines - supporting confident decisions and long-term planning.

Hotel property database

Visitor profile & satisfaction surveys

Hotel benchmark surveys

Hotel chain database

CAPEX benchmarks

Hotel transaction data

Pipeline

Geographic Information System (GIS)

Our latest publications:

GBR Consulting is a member of the Greek Tourism Confederation (SETE)

Beyond tourism

While tourism and hospitality are at the core of our work, GBR has expertise beyond tourism, like:

Study to streamline the internal organization and development of a Quality Management System manual for a leading bakery company

Part of an international team of consultants to conduct a commercial due diligence of a market leader in certified safety training for offshore, wind and maritime sectors

Location assessment study for the expansion of a co-working company

Organization of a Trade Mission to Greece for the Dutch Association of Suppliers of Environmental Technology

For more indicative projects displaying our broader expertise, have a look here,

Are you

uncertain about your business strategy and need clarity?
seeking a new business direction following new trends and changing market circumstances?
wondering if your project idea is viable and worth pursuing?
looking for ways to enter the Greek market with confidence?
interested in optimizing your internal organization for better results?
in need of market insights to guide critical decisions?
seeking financial expertise to evaluate opportunities and risks?
searching new promising partnerships?

If the answer is yes, let’s talk

Reach out to us to explore tailored solutions for your business challenges