Strategy

In an ever-shifting and competitive environment, businesses must continuously assess the validity of their course and the potential need for a change of direction.

GBR develops in a collaborative process with clients, strategic options based on extensive market intelligence, modern tools and innovative thinking, while determining financial implications and risks for each scenario.

• Specialist strategic assignments: Tailored studies addressing specific challenges, including identification of investment opportunities and new product–market combinations.
• Commercial reviews: Review of market positioning, concept, facilities, services, and branding, with recommendations for improvements, development initiatives, and CAPEX needs.
• Best use studies: Assessment of property development or repositioning options to identify the most viable and profitable concept.
• Business plans: Comprehensive plans combining market analysis, strategy, and financial projections to guide investment and operations.
• Feasibility studies: In-depth evaluation of project viability, including demand, competition, financial returns, and risk assessment.

Financial planning and analysis

The financial dimension of every business is both the foundation for decision-making and the ultimate measure of success. At GBR, we provide expert financial analysis and advisory services to help clients make informed decisions, enhance sensitivity to financial risks, and minimize potential pitfalls.

• Evaluating investment plans and financial feasibility: conducting detailed assessments to ensure projects and initiatives are viable and sensible.
• Valuations: delivering accurate and reliable valuations.
• Transaction support for the sale, acquisition, or lease of businesses and assets — including hotels — covering commercial reviews, value assessments, preparation of information memoranda, and guidance through negotiations and decision-making.
• Optimizing capital structure: identifying opportunities to enhance financial efficiency, including accessing state support programs and incentives.

With GBR’s financial expertise, clients gain the tools to navigate complex decisions confidently and achieve sustainable growth.

Organisational optimisation

A well-structured and streamlined organization is essential for achieving a company's strategy and long-term goals while staying true to its mission and vision.

At GBR, we work closely with staff to understand and document their tasks, designing efficient procedures and optimising existing ones. By visualizing workflows in detailed flowcharts, we identify bottlenecks and resolve them in the new design.

• Documenting and mapping tasks collaboratively with employees to design or refine procedures.
• Defining roles and responsibilities by grouping tasks into positions and organizing them into cohesive departments.
• Developing detailed job descriptions for each position to ensure clarity and alignment.
• Designing organizational structures where every task, position, and department contributes to company goals, quality standards, and employee development.

This holistic approach provides clarity, collaboration, and alignment across the organization, empowering teams to execute strategies effectively and achieve sustained success.

Market entry assistance

GBR Consulting has successfully supported numerous companies in exploring and entering the Greek market, including organizing and facilitating various trade missions to Greece. Our practical approach focuses on quickly identifying opportunities without producing overly complex reports filled with irrelevant details.

We tailor our process to each client’s unique needs, typically following these steps:

1. Understanding client requirements

   engaging in detailed discussions to understand clients' strategy, size, internationalization goals, and specific objectives in the Greek market.

2. Conducting a market scan

   Analyzing key aspects of the market, including:

   • The market’s attractiveness and growth potential
   • Its distribution structure
   • Key competitors
   • Major end-users
3. Identifying and profiling potential partners

   For markets with positive potential, we identify and profile suitable partners. GBR also assists in establishing the appropriate entity for expansion, whether it’s a branch, company, or joint venture.

4. Establishing relationships and implementation

   Supporting clients in building partnerships and effectively executing the chosen market entry strategy.