The International
Workshop on Destination Management took place as part of the parallel events of Philoxenia
2006, the International Travel and Tourism
exhibition based in Thessaloniki, Greece.
Presentations were given
by leading international academics and expert
international practitioners from Europe and
the USA, including UNWTO experts and advisers to a number of governments and
National Tourism Organisations.
Program
|
| 9.00 - 9.30 |
Registration |
|
| 9.30 - 10.00 |
Opening
/ welcome |
|
| 10.00 -
11.00 |
Market Research
and strategic analysis |
| |
Mr. T. Cromwell,
President, EastWest Communications, Washington
DC, USA and Mrs. Nancy Telliho, Publisher,
Arthur Frommer's Budget Travel, Newsweek
Inc., USA |
|
| 11.00 -
12.00 |
e-Marketing
of Destinations |
| |
Dr. D. Buchalis,
University of Surrey, Surrey, United Kingdom |
|
| 12.00 -
12.30 |
Break |
|
| 12.30 -
13.30 |
Quality
Issues in developing destinations |
| |
Mr. C. de Bruyn,
MHI Turismo, UNWTO expert, Barcelona, Spain |
|
| 13.30 -
14.30 |
Public Private
Partnerships |
| |
Mr.G. Micallef,
Insite Consultants, Malta |
|
| 14.30 -
15.30 |
Buffet lunch |
|
| 15.30
- 16.30 |
Setting
up efficient DMOs / CVBs |
|
Dr. D. Koutoulas,
Tourism Marketing Consultant & Teacher
at the Greek Open University, Athens, Greece |
|
| 16.30 -
17.30 |
Case study |
| |
Dr. A. Ikkos,
Director, GBR Consulting Business Consultants,
Athens, Greece |
|
| 17.30 -
18.00 |
Closing
- Conclusions |
|
| |
Conference
chairman: Dr. Aris Ikkos |
| |
Director, GBR Consulting Business Consultants, Athens, Greece |
| |
|
The presentations of the congress can be dowloaded here: Presentations
(zip file, 2.3MB)
Coordination
- Organisation: GBR Consulting
The Workshop Chair will be taken
by Dr.
Aris Ikkos, General Manager of GBR Consulting,
and the only Greek member of the prestigious
International Society of Hospitality Consultants
(ISHC).
|
