Market research and strategic analysis, e-Marketing of Destinations, setting up efficient DMOs / CVBs, Public Private Partnerships (PPPs), Quality issues in destination development etc. are some of the issues for successfully developing and managing a destination. Our experience in these matters and international network of experts allows us to tackle even the most complicated projects.
For Athens and Thessaloniki GBR Consulting is conducting on an annual basis Visitor Satisfaction Surveys among hotel guests.
Furthermore, we organised an International
Workshop on Destination Management, as part of the parallel events of Philoxenia
2006, the International Travel and Tourism
exhibition based in Thessaloniki, Greece. For more information on this event, please click here.
Experience
- Tourism Market Analysis for the development of Marketing Plans for the regions of Central Macedonia, Peloponnese, South Aegean, Central Greece and Ionian Islands
- Market research of the tourism sector in Skopelos including guest satisfaction survey
- Project Management of a strategic action plan to extent the tourism season - pilot for the region of Crete
- Support for a group of investors for participation in the tender of the privatisation of Greek airports
- Market research of the tourism sector in Argolida including hotel performance indicators
- Development of a tourism strategy for the municipality of Elefsina, an industrial city in west Attica
- Analysis of flight statistics of 15 airports in Greece for the years 2013 – 2014
- Development of a strategic business plan for the promotion of Greek conference tourism (MICE)
- Creation of a tourism development strategy for the municipality of Elefsina
- Market research and interviews with key stakeholders of 10 major Greek tourist destinations for an international consortium of construction companies to determine the outlook in preparation of a tender of the privatisation of regional Greek airports
- Plan for the Development of MICE tourism in Greece and proposed funding measures within the framework of the Community Support Framework for Greece, 2007-2013
- Vision for Tourism Development of Himara, Albania
- Market Study across 11 countries in relation to the development of a Second Homes Market in Greece
- Evaluatiοn of the following markets: a) Hotels, b) Managed Attractions, c) Golf, d) Marinas, e) Sports, f) Medical, g) Education, and provision of Master Planning advice for the Redevelopment plan of a major coastal side in Athens – Greece
- Market Research for the development of an online destination marketing portal for Greek tourism
- Market Research and Prefeasiblity Study for a multiple tourism and real estate resort in a lakeside area in N. Greece, coupled with an exclusive ski centre
- Study for the creation of an eco-hotel category for Greek hotels
- Study for the creation of a boutique
hotel category for small Greek hotels
- Client satisfaction survey of guests
in Athens hotels
- Selection and Coordination of Panel
of Speakers at international workshop on Destination
Management
- Market research on tourist buses
in Greece
- Study to quantify benefits that
will arise to the economy of Athens from the development
of its tourism
- Study for the preparation of an
incentive structure for the upgrading / withdrawal
of low category holiday accommodation on behalf
of the Cyprus National Tourism Organisation
- Greek National
Tourism Organisation (EOT) foreign offices business
plan
- Conceptualisation
and financial study for upgrading the Greek beaches
on behalf of the Hellenic Tourist Properties
- Preparation of
the first National Marketing Plan for Greece on
behalf of the Greek Tourism Organisation
- Preparation of
a Star based National Hotel Classification System
for Greece
- Strategic market
research and preliminary demand forecast for the
development of alternative forms of tourism (health
tourism, golf resort, ski resort etc.) in the Greek
prefecture of Pella
- Strategic action
plan and guidelines for the qualitative improvement
of the Greek tourist product in collaboration with
the Association of Greek Tourist Enterprises (SETE),
on behalf of the Greek Ministry of National Economy
- Master Plan for
the development of tourist activity in Mount Troodos,
Cyprus
- Master plan for
the development of tourism in Fleves island, Greece
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