Trusted. Committed.
For tourism and beyond
GBR is a boutique consulting firm, active since 1998, specializing in tourism and related sectors. With deep expertise and an agile approach, we provide clear strategies built on thorough research, fresh perspectives, and solid data. We genuinely care — about our clients, their projects, and the quality and integrity of our work.
We help investors, businesses, public institutions, and industry associations make confident decisions and achieve sustainable results. Our services include:
We have executed more than 400 assignments: strategy projects, commercial reviews, highest best use studies, feasibility analysis, business plans, financial analysis, benchmark analysis, operator searches, guest satisfaction surveys, market entry advisory, streamling internal organisations, market research projects and specialist advisory services.
Tourism & Hospitality
GBR has built extensive know-how and experitise, applied in projects like:
Hotel investment advisory supporting the acquistion of a landmark property in Santorini
Commercial review / underwriting of a portfolio of large resort hotels in Corfu
Market & financial feasibility study based on a hybrid hospitality concept for a large seaside plot in Chania
Business plan and hotel operator selection for the Grande Albergo delle Rose Casino Rhodes
For more indicative tourism & hospitality projects, have a look here,
Hotel market data & intelligence
Since 2005, GBR Consulting has been the trusted supplier of hotel performance data in Greece. We collect, analyse, and report monthly performance data on behalf of the Hellenic Hotelier Federation and leading regional hotel associations — covering millions of room nights.
We also provide visitor satisfaction surveys and maintain unique databases on hotel properties, chains, transactions, CAPEX benchmarks, and development pipelines - supporting confident decisions and long-term planning.
Hotel property database
Hotel chain database
CAPEX benchmarks
Hotel transaction data
Pipeline database
Geographic Information System (GIS)
Our latest publications:
GBR Consulting is a member of the Greek Tourism Confederation (SETE)
Beyond tourism
GBR also delivers projects beyond tourism, such as:
Study to streamline the internal organization and development of a Quality Management System manual for a leading bakery company
Part of an international team of consultants to conduct a commercial due diligence of a market leader in certified safety training for offshore, wind and maritime sectors
Location assessment study for the expansion of a co-working company
Organization of a Trade Mission to Greece for the Dutch Association of Suppliers of Environmental Technology
For more indicative projects displaying our broader expertise, have a look here,
Are you
- uncertain about your business strategy and need clarity?
- seeking a new business direction following new trends and changing market circumstances?
- wondering if your project idea is viable and worth pursuing?
- looking for ways to enter the Greek market with confidence?
- interested in optimizing your internal organization for better results?
- in need of market insights to guide critical decisions?
- seeking financial expertise to evaluate opportunities and risks?
- searching new promising partnerships?
If the answer is yes,
reach out to us to explore tailored solutions for your business challenges