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MICE Consulting


According to the International Congress & Convention Association (ICCA) the majority of all meetings are still being held in Europe, although Asia and the Middle East are developing their infrastructure. Western Europe is traditionally one of the key locations in the Meetings, Conference and Exhibition industry (MICE), with other European destinations emerging as well. GBR Consulting has carried out studies for development of large scale Conference and Exhibition Centres in Greece and Cyprus.


  • Strategic plan for the development of conference and incentive tourism in Greece
  • Plan for the Development of MICE tourism in Greece and proposed funding measures within the framework of the Community Support Framework for Greece, 2007-2013
  • Location analysis and feasibility study for the Limassol Convention Centre
  • Support of candidate for the assumption of a long lease contract for the Athens International Conference Centre
  • Market and Financial Feasibility Study for the Creation of a Metropolitan Conference and Exhibition Centre in Athens
  • Selection and Coordination of Panel of Speaker at international conference on Conference Tourism
  • Market Research for the evaluation of conference demand and future potential of the conference market in Athens
  • Strategic market research for the development and promotion of Business & Conference Tourism in Europe, on behalf of the EU
  • Market Research and Financial Feasibility Study for a proposed purpose-built conference and business center in Athens

In November 2005 we organised an International Workshop on Conference Tourism as part of the parallel events of Philoxenia 2005, the International Travel and Tourism exhibition based in Thessaloniki, Greece. The program can still be viewed here.

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